ABOUT COUNTERPLAN
Product builders
embedded in the work.
Counterplan brings together product-building experience, commercial judgment, and hands-on AI engineering. We formed the company to do more of the work we enjoy and know well: understand a difficult problem, build with the people closest to it, and put the solution to work.
THE WAY WE WORK TOGETHER
Built alongside
your team.
We like working in small teams with direct access to the people using what we build. In our experience, that makes it easier to spot the missing context, question an assumption, and improve the result before a decision becomes expensive.
You see working prototypes, the decisions behind them, and what we’re learning. We share progress within the team’s access boundaries, while there is still time for feedback to shape the work.
WORK WITH COUNTERPLAN
Define the next
deployment.
Find where AI can make a meaningful difference.
Write the brief together.OUR POINT OF VIEW
Written along the way.
Explore our writing on adoption, data, relationships, and the economics of AI.
Explore writing & perspectives ↗