COUNTERPLANNING
Most revenue processes were designed around what people could manually capture, remember, and coordinate. AI changes those constraints.
Counterplanning starts with the commercial outcome, then designs a better way to achieve it. That might mean recognizing an opportunity earlier, bringing the right context into a conversation, or coordinating action across an account.
READ THE PLAN
We begin with the commercial outcome and work with your team to understand how you reach it today. Together, we distinguish genuine requirements from habits shaped by limits AI has changed. That gives us an alternative worth testing and a shared definition of what success would look like.
BUILD THE COUNTERPLAN
The Counterplan team works backward from the result you need, connecting the context, tools, and people the work requires. We build alongside the people who will use the system, testing working versions against situations they encounter. Their experience shapes both the technology and the way the work gets done.
PROVE THE COUNTERPLAN
We stay close as your team puts the counterplan to work. Together, we compare results with the starting baseline, looking at the effort involved and the effects on adjacent work. What we learn guides the next changes and gives your team a clear way to keep improving the system.
Our forward-deployed engineers work alongside your commercial teams, supported by Counterplan Intelligence. Together, they connect systems, build agents, and refine the counterplan through actual use.
Find where AI can make a meaningful difference. ↗